MECCAS In Advertising: The Framework Explained - This Little Piggie

07/06/2010

MECCAS In Advertising: The Framework Explained

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Jul 6, 2010 10:59:46 PM | Marketing Tutorials

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Means- End Model Explained (laddering) The MECCA model provides a framework that allows marketers to use a feedback loop to conduct consumer research and build a brand strategy simultaneously. In the process, viable alternative marketing positions can be created and tested...

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